The 4 I's of Storytelling, This framework was developed by …

This framework was developed by Latitude as part of its "The Future of Storytelling" research initiative. Illustrations are based on future storytelling concepts suggested by participants in Latitude

Organizing People through Storytelling: Public Narrative as a Leadership Development Practice - Bloomberg Harvard City Leadership Initiative

The Four Dimensions of Brand Storytelling: A Framework to Generate Story Ideas, by Emma Linh

Once Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing

Hook • Hold • Payoff - a Simple Framework for Better Storytelling

Narrative Therapy: Definition, Techniques, Efficacy

The Art of Storytelling: A Guide to Becoming a More Effective Storytel – IDEO U

Marketing Foundations: Captivate your audience with storytelling

A New Framework for Plot-Based Interactive Storytelling Generation

PDF) A Storytelling-Driven Framework for Cultural Heritage Dissemination